Cely Giraldes

Cely Carmo Giraldes is a seasoned communications and digital marketing professional, currently serving as Managing Director for Brazil at Perceptual Advisors LLC and as Owner of Shield Communications since July 2019. With extensive experience spanning over two decades, Cely has held key positions including Data & Communications Advisor at Mulheres do Esporte, Planning & Strategy Director at Grupo CDI, and Lead Digital Strategist at Burson-Marsteller, where contributions included establishing digital practice across Latin America and working with major multinational clients. Cely's educational background includes an MBA in Business Analytics from FGV and advanced studies in Communications and Public Relations from USP.