Lenny Karpel

Lenny Karpel is a Group Brand Strategy Director at Pereira O'Dell in San Francisco, leading the strategic thinking on Adobe, FTD, Concordia University and other accounts. Lenny applies human, brand and cultural truths to develop insights that inspire creative teams to build breakthrough campaigns and give brands a competitive advantage.

Prior to joining Pereira O'Dell, Lenny has worked on a wide range of brands including MINI, P&G, Fitbit, EA Sports, Anheuser Busch, Xbox, Norton, El Pollo Loco and Draft Kings. Awards and recognition include multiple Effies and the 4A's Jay Chiat Award for Strategic Excellence.