Allison Pickell

Senior Customer Planning Manager at Perfetti Van Melle

Allison Pickell is an accomplished professional with extensive experience in sales planning and trade marketing within the consumer goods sector. Currently serving as Senior Customer Planning Manager at Perfetti Van Melle, Allison leads sales planning for Mentos Gum & Mints, aligning strategies across business channels and facilitating communication between the Sales and Brand Marketing teams. Previous roles include Senior Customer Trade Marketing Manager at Lundberg Family Farms, where Allison managed a significant annual operating plan and trade budgets, and multiple positions at Bush Brothers & Company, focused on category and shopper insights as well as customer management. Allison's career began at Walmart, where foundational roles in management and transportation were established. An alumnus of the Haslam College of Business at the University of Tennessee, Allison holds a Bachelor of Science degree in Business Administration with a major in Logistics and Transportation.

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