Perfetti Van Melle
Ana Laura Guilherme Bacchin is a seasoned marketing professional with extensive experience in brand management and innovation across leading global companies. Currently serving as Senior Global Brand Manager at Perfetti Van Melle - Brasil since September 2021, Ana Laura previously held significant roles at Nestlé, BRF, and Unilever, focusing on marketing strategy, innovation project leadership, and cross-functional collaboration. Educational qualifications include an MBA in Marketing from USP and additional specialization in Business Management and Strategy from Universidade Estadual de Campinas, along with a Bachelor's degree in Chemical Engineering from UFSCar.
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Perfetti Van Melle
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Perfetti Van Melle is a privately owned company, producing and distributing candies and chewing gums in more than 150 countries worldwide. Employing over 17.000 people and operating 37 companies throughout the world, Perfetti Van Melle has a true global reach: it is present in the Asia Pacific Region, Europe, Middle East, Africa and the Americas. The industrial adventure of Perfetti Van Melle began many years ago, but it was in March 2001 that the current Group was set up through the merger of Perfetti Spa and Van Melle N.V. In July 2006 the Group acquired the Spanish company Chupa Chups S.A., famous all over the world for its lollypops.