Jessica Ball

Jessica Ball is a seasoned professional with extensive experience in marketing and category analysis, currently serving as a Senior Category Analyst at Perfetti Van Melle since February 2021. Prior roles include Category Analyst at the same company, Sales and Marketing Coordinator at Baxters North America, and various project-based consulting positions where Jessica developed branding resources and conducted market analysis. Notable successes include creating insight-driven quarterly category reports utilizing IRI and Nielsen data and managing a portfolio of CPG manufacturers at Shankman & Associates. Jessica holds a Bachelor's degree in Marketing from Miami University and has gained valuable experience through internships in international trade and digital marketing.