Pam Gazley has a vast and diverse work experience spanning several decades. Pam has held various roles in different companies, primarily in the field of marketing. Pam'smost recent position was as the Marketing Director at Performance Motion Devices, Inc. (PMD). Pam joined the company in November 2022. Prior to that, Pam worked as the Sr. Digital Marketing Manager at PMD from July 2018 to December 2022.
Before their time at PMD, Pam worked as an Independent Marketing Consultant at PGAZER Marketing Services, where they provided marketing services to clients such as Cakewalk, a Gibson Brand. Pam optimized their Google AdWords account, resulting in improved campaign performance. Pam'swork led to an increase in the click-through rate (CTR) of the brand campaign from 3% to over 8% and a conversion rate of over 12% for the non-branded campaign.
Pam also has experience as an Online Marketing Manager at Strafford Technology, where they successfully launched a website refresh within a three-month timeframe. Pam was responsible for improving the company's online presence and ensuring the website reflected their services.
Additionally, Pam served as a Web Marketing Manager at Perfecto Mobile, contributing to increased website conversion rates by optimizing content and managing Google AdWords campaigns. Pam also worked as an Online Lead Generation Manager at Intronis, focusing on creating and managing lead generation programs targeting IT service providers.
Earlier in their career, Pam held Web marketing positions at Progress Software and Centerline Software. Pam was involved in various digital initiatives and managed the company's websites and lead distribution. Pam also worked as a Project Leader and Web Designer at FTP Software.
Pam's extensive work history dates back to their time as a Project Leader and Marketing/Sales Coordinator at Bolt Beranek and Newman, Inc. Pam gained experience in product management, marketing collateral design, and sales support. Prior to that, they worked at the Gillette Company as a Sales Training and Administration Coordinator.
Overall, Pam Gazley has accumulated a wealth of experience in digital marketing, lead generation, website management, and strategic marketing planning throughout their career.
Pam Gazley's education history includes attending Fisher College and Middlesex Community College, where they obtained a Management and Leadership Certificate. Pam also completed a Project Management Certificate at the University of Massachusetts Lowell. Additionally, they took continuing education courses in Computer Science and Business Administration at Boston College. In terms of certifications, they obtained an Email Marketing Certification from HubSpot in March 2019, and a Digital Marketing Analytics certification from MIT Sloan Executive Education in May 2018.
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