Magdalena Matuszkiewicz

Magdalena Matuszkiewicz is a seasoned marketing professional with extensive experience in performance marketing and event promotion. Currently serving as a Senior Performance Marketing Specialist at Medicante and a Senior SEM Specialist at Performics, Magdalena has previously worked as an SEM Specialist at Reprise Digital and a PPC Specialist at Sembot. Expertise includes developing and optimizing Google Ads and PPC campaigns, automating processes with scripts and APIs, data analysis for user engagement, and conversion optimization strategies. Prior experience at Starostwo Powiatowe involved organizing and promoting various events, managing online content, social media communications, and collaborating with media outlets. Magdalena holds a Master's degree in Recreation and Tourism from Akademia Wychowania Fizycznego we Wrocławiu and a postgraduate degree in Human and Social Capital Management from the University of Wroclaw.