Paulo Pereira

Paulo Pereira is a seasoned professional in media intelligence and business analytics, currently serving as Media Intelligence Manager at Performics since December 2022. Prior experience includes roles such as Business Intelligence Supervisor at ID\TBWA, and various specialist positions in web analytics at GamersCard and Pipefy, where Paulo managed web analytics processes, KPIs, and dashboard creations. Paulo's expertise extends to data analysis and market intelligence, having worked at notable companies including Jüssi, Motorola, and ManpowerGroup, where responsibilities involved strategic reporting and technology research across Latin America. Educational qualifications include a Bachelor's degree in Marketing from Uninove Memorial and ongoing studies in Psychology at Uninove - Universidade Nove de Julho. Proficiencies encompass Google Analytics, Tableau, Power BI, and various digital marketing tools.