Samantha Nieman

Samantha Nieman is a seasoned professional in programmatic marketing with extensive experience in digital activation and strategic brand management. Currently serving as Manager - Programmatic at dentsu X since April 2024, Samantha previously held the position of Senior Analyst - Programmatic at Publicis Collective. Additional roles include Senior Associate and Associate - Digital Activation at OMD USA, where Samantha contributed to various digital marketing initiatives. As the Founder of SunLion Swimwear, Samantha showcased entrepreneurial skills by designing fabrics, collaborating with manufacturers, and leveraging social media for marketing. Earlier experiences include internships at Kohl's and cabi Clothing, focusing on merchandise analysis and inventory management, respectively. Samantha holds a Bachelor's degree in Fashion Merchandising from Indiana University Bloomington, acquired in 2020.