Xiaoyan Hubeny

Xiaoyan Hubeny is an accomplished analytics professional with extensive experience in digital marketing and data analytics. Currently serving as VP Director of Analytics at Publicis Collective since February 2020, Xiaoyan oversees a team that manages digital marketing performance solutions for a diverse clientele. Prior to this role, Xiaoyan was Sr. Director of Advanced Analytics and Insights at Sears Holdings Corporation from April 2011 to November 2019, where leadership was provided to data science teams for marketing and merchandising initiatives. Additional experience includes marketing analytics leadership at GE Capital and HSBC, contributing to consumer lending strategies and credit risk management. Xiaoyan holds a Master's degree in Economics from the University of Maine.