Heejeong Hong

Heejeong Hong is a seasoned executive with extensive experience in business development and management across various industries. Currently serving as Vice President at Permira since January 2024, Heejeong previously held the role of General Manager for ShopBack Mart, where a new online-to-offline grocery business model was successfully built and launched in Taiwan, generating significant consumer insights. Prior to ShopBack, Heejeong led JUUL Labs' APAC duty-free business, driving market entries in South Korea, Indonesia, and Guam. Significant contributions also include leadership roles at Tesco, focusing on global business development, and Diageo, where innovative marketing strategies were implemented for the Haig Club brand in Southeast Asia. Educational credentials include an MBA in Finance from The Wharton School and a Bachelor of Arts in Business Administration and Public Administration from Yonsei University.