Graeme Hughes is a seasoned packaging professional with extensive experience in the beverage industry, currently serving as a Senior Packaging Technologist at Pernod Ricard since January 2008. In this role, Graeme collaborates with marketing, design agencies, and stakeholders within Chivas Brothers Ltd. to develop innovative packaging solutions for brand extensions and new product launches. Previously, as Design Leader at Chivas Brothers from January 2005 to December 2007, Graeme led a team of Packaging Technologists in managing the development and launch of notable packaging formats, including the re-design of Chivas Regal 18 Year Old and special packs for prominent brands like Christian Lacroix and Vivienne Westwood. Graeme holds a BSc in Industrial Engineering from the University of Paisley, obtained between 1983 and 1987.