Pernod Ricard
Johanna Elshult is a Senior Brand Manager at Pernod Ricard, overseeing the whiskies and cognac portfolio in Northern Europe. Prior to this role, Johanna held various brand management positions at Edrington, focusing on super premium brands in the Nordic region. With a background in international marketing and brand management, Johanna has a proven track record of strategic planning, campaign design, and successfully managing brand portfolios in the spirits industry. Johanna also has experience in event planning and project management from their time at Canon. Johanna's expertise and leadership have contributed to the growth and success of the brands Johanna has worked with throughout their career.
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Pernod Ricard
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Pernod Ricard is a French company that produces alcoholic beverages. Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions.