Konrad Knothe

Konrad Knothe is an experienced marketing professional with a focus on brand management and portfolio activation within the beverage sector. Currently serving as Senior Portfolio Activation Manager - Europe at Pernod Ricard since February 2021, Konrad has a strong track record of driving growth, exemplified by leading a turnaround for J&B whisky at Diageo, resulting in a 12% volume increase after five years of decline. Previous roles include Customer Marketing Manager and Brand Manager at Accolade Wines, and Brand Manager at Diageo, where Konrad successfully managed key brands across Eastern Europe. Konrad began a career in marketing with positions at Lactalis and Unilever, and holds an MA in Marketing from Kozminski University, complemented by certifications including two Mini MBAs from Marketing Week and a Level 2 qualification from the Wine & Spirit Education Trust.