Laurence Cecchi

Laurence Cecchi has extensive experience in strategy, insights, and trade marketing within the food and beverage industry. Currently serving as the Head of Strategy & Insights at Pernod Ricard, Laurence previously held various roles at SA RICARD, including lead positions in studies, analysis, and trade marketing. Prior experience also includes product management at FrieslandCampina and Rivoire et Carret Lustucru. Laurence Cecchi holds a DESS in Marketing from IAE de Poitiers and a Maitrise in Administration Economique et Sociale from Aix-Marseille University.