Lorenzo Gambetta Castro is a seasoned professional with extensive experience in modern trade and distribution development, currently serving as the Modern Trade Manager and Distribution Development Manager at Pernod Ricard since September 2019. In this role, Lorenzo oversees significant sales contributions, leading both modern and traditional channels and successfully managing logistics, finance, and trade marketing projects, including the notable Ready to Drinks Absolut initiative. Previous experience includes a Sales Executive position at Kimberly-Clark, where Lorenzo optimized market strategies, and a series of analytical and consulting roles at APOYO Consultoría and Rimac Seguros y Reaseguros. Lorenzo holds a Bachelor's degree in Business Administration from Universidad del Pacífico and further education from Louvain School of Management.
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