Samantha Kaufman

Samantha (Landman) Kaufman is the Global Innovation Director at Pernod Ricard, overseeing innovation for brands such as Malibu, Kahlua, Tequila, and Mezcal since May 2021. Previously, Samantha held significant roles at Godiva Chocolatier, including Senior Global Brand Manager for Food & Beverage and Senior Brand Innovation Manager, where innovative projects like the gifting truck contributed to substantial sales and brand awareness. Earlier experience includes brand management at Pinnacle Foods and Beiersdorf, as well as media planning at Mediaedge:cia for the Campbell Soup Company. Samantha holds an MBA in Marketing, Product Management, and Finance from NYU Stern School of Business and a Bachelor of Arts in Psychology and Business from Washington University in St. Louis.