Seth Roberts

Seth Roberts has extensive experience in the spirits industry, currently serving as the Area Director for Arizona, Washington, New Mexico, and Alaska at Pernod Ricard since April 2007. Roberts has full management and P&L responsibility for the Pernod Ricard spirits portfolio in Arizona and New Mexico, focusing on opportunities that enhance distributor relationships. Previously, as the Region Manager for Arizona, New Mexico, and Hawaii and State Manager for Mountain States, Roberts improved brand performance through targeted strategies and strong stakeholder engagement. Prior roles include State Manager at Young's Market Company, leading statewide spirit operations in Utah, and District Manager at MBC-United, managing a large portfolio of wine and spirits. Roberts holds a Bachelor of Science degree in Political Science from the University of Utah.