Pernod Ricard
Silia Sadallah is a seasoned professional in brand development and communication with extensive experience in the marketing sector. Currently serving as Cheffe de Projet Expérience de Marques and Senior Brand Ambassador at Pernod Ricard since December 2021, Silia is responsible for enhancing the brand image and awareness of Lillet in Paris through brand education and activation initiatives. Previous roles include Chargée de communication et partenariats at Le Mégaphone Tour, Assistante communication at Palais de Tokyo, and various positions in press relations and project collaboration at Dour Festival and Warner Music Benelux. Silia holds a Master’s degree in Relations publiques, marketing et communication appliquée from IHECS and multiple undergraduate degrees in Media, Culture, and Communication from Université catholique de Lille and the College of Charleston.
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Pernod Ricard
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Pernod Ricard is a French company that produces alcoholic beverages. Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions.