Paolo Mercadante

Paolo Mercadante is a skilled E-Commerce and Amazon Channel Manager with a strong background in strategic marketing management. At PERRIGO Italia, Paolo focuses on managing relations with Amazon and other marketplaces to increase market share. Paolo also balances channel P&L and develops customer acquisition strategies. In addition to their role at PERRIGO Italia, Paolo also serves as an Ecommerce Trainer at GEMA Business School and IPE Business School. Their previous experience includes roles as an E-Commerce Specialist and Strategic and Digital Marketing Consultant at various companies. Paolo holds a Master's degree in Strategic Marketing Management and has certifications in Inbound Marketing, Digital Advanced Program, and E-Commerce Management and Marketing Strategies among others.