Persado
Jessica Morse helps businesses create engaging digital experiences and turn good instincts into data-driven decisions. Jessica has experience in educational product development, algorithm teaching, and researching the psychological impact of juvenile laws. With a background in English, Psychology, and Mathematics, Jessica is focused on empowering teams with optimized copy and inspiring action.
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Persado
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Persado is a high-growth, category-leading AI platform that helps data-driven executives – including CMOs, CXOs, CDOs, CFOs, and P&L owners – unlock a new level of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, machine learning, and experimental design – powered by the world’s largest language knowledge base of millions of tagged and scored words and phrases – to deliver a 41% average lift in conversion across customer engagement channels.