Lucia Farotto

Lucia Farotto is a seasoned marketing professional with extensive experience in media planning and marketing management across various sectors. Currently serving as Marketing Manager at Personal Pay since August 2021, Lucia Farotto focuses on engagement strategies and brand communication. Prior to this role, Lucia held multiple positions at Despegar from March 2018 to August 2021, including Senior Media & Production Marketing Manager, overseeing regional operations in several Latin American markets and managing media budgeting and negotiations. Earlier career stages involved key roles at Havas Group and Starcom MediaVest Group, where Lucia developed expertise in media strategies, KPI tracking, and client presentations for notable brands like L'Oréal and Samsung. Lucia Farotto holds a degree in Advertising from UADE, completed in 2013.