Lou Byfield

Global Head Of Client Success at Personetics

Lou Byfield is a seasoned executive in digital banking and product management, currently serving as the Global Head of Client Success at Personetics since June 2025. Prior roles include Vice President of Product Management and Executive Director at Candescent, where Byfield was responsible for strategic direction in digital banking experiences. At NCR Voyix and NCR Corporation, Byfield held executive positions focused on Digital-First Banking strategies, overseeing product management for large financial institutions. A career in digital banking began at FIS, where Byfield led initiatives that resulted in substantial revenue growth and innovation. Previous experience includes significant roles at NetBank and National City Bank, showcasing expertise in web marketing and online channel management. Byfield holds a BA in Psychology from John Carroll University.

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Personetics

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Personetics is the global leader in financial-data-driven personalization and customer engagement for financial services and the company behind the industry’s first Self-Driving Finance™ platform.