Phil Lieng

Phil Lieng has a diverse work experience in various roles and industries. Recently, they worked as a Product Marketing Manager at Petal, where they contributed to improving access to care for millions of people through their digital platform for health networks and hospitals. Prior to that, they were involved in Product Marketing & Partnerships at Worximity Technology Inc. and served as a Fractional Head of Marketing at EventDesk, a platform for event planners and venue managers.

Additionally, Phil has experience as a Market Intelligence Consultant at GSoft, assisting their Product Innovation Lab, and as a Freelance Marketer & Strategy Advisor for various technology and service startups/scale-ups. Their expertise includes strategy advisory, brand/marketing consulting, UX research, and product management.

Earlier in their career, Phil worked in the strategy practice at SID LEE, contributing to client accounts such as National Bank of Canada, Videotron, and Real Madrid FC. Phil also held roles at C2, where they managed partnerships and projects, and at Perrier Jablonski, where they focused on innovation and built a significant amount of content. Phil's experience also includes a role as a Program Manager at a startup incubator and as an Account Executive at B.i. Marketing.

Phil Lieng completed their education in a chronological order. From 2009 to 2013, they pursued a Bachelor of Science (BSc) degree in Psychology and Sociology at the Université de Montréal. Following that, they attended HEC Montréal from 2013 to 2014, focusing on Marketing. In 2014, they started a program at HEC Montréal in Innovation & Entrepreneurship/Project Management, which was paused in 2015.

In addition to their formal education, Phil also obtained various certifications. In 2022, they completed courses such as "Business Strategy" with Professor Scott Galloway and "Business Drivers for Growth" with Eric Kim, Managing Partner at Goodwater Capital, both offered by Section4. Phil also received certifications in "Product Positioning" with April Dunford, "Psychology of Product Engagement" with Nir Eyal, "Scaling Marketing for Growth" with Julie Channing, and "Product Strategy" with Adam Alter, all from Section4. Furthermore, they acquired certification in "Sales Enablement: Fundamentals" from Product Marketing Alliance in 2022.

Phil obtained additional certifications earlier in their career, including "Behavioral Economics: Changing Customer Behavior" with Dan Ariely from Acumen Academy in 2021. In 2020, they received certifications in "Digital Product Management: Modern Fundamentals" from the University of Virginia Darden School of Business, and "Enterprise Design Thinking Practitioner" from IBM. In 2018, they obtained certification in "Digital Transformation" from Boston Consulting Group (BCG). Prior to that, they completed "Design Kit: Prototyping" with IDEO.org in 2017 and "Insights for Innovation" from IDEO U in 2016. Phil also holds certifications in "Advanced Google Analytics" and "Google Analytics Individual Qualification" from Google, both acquired in 2019.