Danielle Perle

Danielle Kravitz (Perle) is an experienced digital merchandising professional with a strong background in eCommerce. Currently serving as the Manager of Digital Merchandising at Petco since July 2021, Danielle has successfully developed and executed strategies to enhance conversion rates and revenue while collaborating with various cross-functional teams. Previously at Nordstrom from June 2014 to July 2021, Danielle held multiple roles, including Omni-Channel Assistant Buyer, where responsibility included managing a $300M Activewear business and achieving significant sales growth. Danielle's expertise in data analysis, site optimization, and strategic planning has been pivotal in executing numerous successful campaigns and enhancing customer experiences across key retail platforms. A Bachelor of Science in Retailing, along with certificates in Business and Entrepreneurship from the University of Wisconsin-Madison, underpins Danielle's professional accomplishments.