Laura Pickard is a seasoned professional with extensive experience in digital product management and marketing. Laura served as the Director of Subscriptions, Digital Experience, and Digital Product Management at Petco from November 2019 to March 2024, where Laura spearheaded various initiatives in the San Diego Metropolitan Area. Previous roles include Ecommerce Testing & Analytics Manager at Petco, Web Coordinator/Team Lead at Spectrum Health, and Digital Optimization Manager at Wolverine Worldwide. Laura also owned Frosty Pints, a business focused on artisan ice creams, and gained early experience as a Sales Associate at Gazelle Sports and as an Account Coordinator/Project Manager at Structure Interactive. Laura holds a degree in Business Communications from Calvin University, a Bachelor of Business Administration from Davenport University, and studied Advertising at Michigan State University.
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