Irena Ivanova

Irena Ivanova is an experienced professional with a strong background in marketing and management within various sectors. Currently serving as the Department Manager for Non-Oil Business at Petrol AD since October 2019, Irena has previously held positions such as Marketing Director at Lilly Drogerie, where responsibilities included creating marketing strategies and managing online activities. Earlier roles include Category Manager at Praktiker and Familia Convenient Stores, focusing on strategic negotiations and competitor analysis, and Manager of Non-Food Products at Maxima Bulgaria Ltd, where oversight of commercial policies was key. Irena holds a Master’s degree in Industrial Management with a specialization in Marketing from Technical University Sofia, and educational qualifications include architectural design and language studies.