Danielle Whittaker

Danielle Whittaker is a seasoned professional with extensive experience in retail strategy and finance. Currently serving as Head of Strategic Programme at Pets at Home since January 2016, Danielle plays a pivotal role on the Retail Exec Board, leading initiatives to achieve strategic objectives and drive transformation. Prior roles at Pets at Home include Pricing & Promotions Manager and Senior Pricing & Promotions Analyst, where Danielle excelled in developing pricing strategies and analytics capabilities. Before joining Pets at Home, Danielle spent over 14 years at Topps Tiles Plc in various positions, including Commercial Analyst and Stock Accountant, significantly contributing to the development of the company's three-year strategic plan. Danielle's career began at Baines & Ernst as an Accounts Assistant, encompassing foundational roles in accounts management and data entry.