Jonathan Betts

Jonathan Betts is a seasoned professional with extensive experience in business analysis and online merchandising. Currently serving as a Senior Business Analyst at Pets at Home since June 2023, Jonathan focuses on Omni-Channel transformation initiatives, including Click & Collect capabilities and digital enhancements. Previously, Jonathan spent nearly 18 years at Wilko, progressing through various roles including IT Business Analyst, Online Merchandising Manager, and Product Merchandiser. Key responsibilities included business pain point analysis, capability modeling, and ensuring optimal product presentation across digital channels. Jonathan holds a Bachelor’s Degree in Computer Information Systems from the University of Lincoln, awarded in 2011.