Luke Matthews

Luke Matthews is an experienced Senior CRM Analyst at Pets at Home since January 2020, where a focus on data-driven marketing aims to enhance pet ownership experiences in the UK. Previously, Luke worked as a CRM Analyst at Walgreens Boots Alliance from August 2017 to January 2020, contributing to insight-driven marketing and cross-channel campaigns. Education at the University of Nottingham culminated in an MMath Integrated Master’s in Mathematics, and involvement in various roles at The Mic Magazine showcased leadership and communication skills. Additional experience includes positions in retail and customer assistance at organizations such as Wm Morrison Supermarkets and Virgin Media.