PETS DELI is a leading D2C pet food brand in Germany with a clear focus on subscription based eCommerce, headquartered in Berlin. The company’s vision is to become the ultimate biggest and most customer centric D2C pet food brand in its core markets. PETS DELI’s unique business model is based on multiple diversified and recurring revenuestreams: The company markets its superior product offerings via online subscriptions, their online shop, offline flagship stores as well as selected partners in the most dominant retail chains.

E-Commerce

Internet

Retail

Veterinary & Pet

Pets Deli

Pets Deli's headquarters in Berlin, Germany

Jan Billenkamp

Sarah Melingo

Chris Hägner

Tim Ehrenberg

Raphaela Melingo

Christina Weniger

Francesca Carolo

Julia Berkefeld

Eylul Eygi

The Product Team at Pets Deli is responsible for the end-to-end development and management of the company's diverse pet food offerings. This includes leading projects related to new product development, ensuring product quality and innovation, conducting market research, and managing the lifecycle of existing products. The team collaborates closely with R&D to create nutritionally superior pet food, while also implementing strategies to enhance customer loyalty and retention. Their goal is to align product offerings with customer needs and market trends, thereby supporting Pets Deli's vision of becoming the most customer-centric D2C pet food brand.

Product Team

The Software Development team at Pets Deli is responsible for designing, building, and maintaining the company's eCommerce platform and supporting systems. This includes developing robust backend infrastructure, creating seamless user experiences on the frontend, and ensuring product quality through automated testing. The team collaborates closely to deliver high-quality software solutions that support the company's subscription-based model and enhance customer satisfaction.

Software Development

The Marketing Team at Pets Deli is responsible for driving brand awareness and customer acquisition through various channels. This includes optimizing search engine and advertising performance (SEO/SEA), managing the brand image, executing performance marketing strategies, conducting product marketing campaigns, leveraging influencer partnerships, and overseeing affiliate and marketplace marketing efforts. The team works collaboratively to ensure Pets Deli's products are effectively promoted across online and offline platforms, thereby supporting the company’s objective of becoming the leading D2C pet food brand in its core markets.

Marketing Team

The Product and Design team at Pets Deli is responsible for creating and refining the company's pet food products, ensuring that they meet high-quality standards and align with customer needs. The team leverages data insights and customer feedback to drive product innovation and success. They work collaboratively on developing engaging and user-friendly online and offline experiences, spearheading creative visual content, and maintaining the brand’s aesthetics across various platforms. This multidisciplinary team contributes significantly to the company's goal of becoming the most customer-centric D2C pet food brand in its core markets.

Product and Design

The Business Development and Sales Team at PETS DELI is responsible for expanding market reach and driving sales growth. This team identifies and pursues new business opportunities, manages key accounts, and develops strategic partnerships to bolster the brand's presence both online and offline. They also focus on optimizing subscription-based eCommerce strategies and fostering customer-centric initiatives to ensure sustainable revenue streams and customer satisfaction.

Business Development and Sales Team

The Business Intelligence & Operations team at Pets Deli focuses on leveraging data analytics to drive strategic decision-making and streamline operations. The team analyzes customer behavior, market trends, and internal performance metrics to optimize subscription models and improve overall efficiency. Their insights ensure that Pets Deli maintains its competitive edge in the D2C pet food market while delivering exceptional service to its customers.

Pets Deli

Org chart

Teams

Product Team

Software Development

Marketing Team

Product and Design

Business Development and Sales Team

Business Intelligence & Operations

Offices

Pets Deli

Org chart

Teams

Product Team

Software Development

Marketing Team

Product and Design

Business Development and Sales Team

Business Intelligence & Operations

Offices

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