Marta Dalton serves as the Vice President of Marketing & Innovation at PetSafe Brands since December 2023. Previously, Marta was the VP of Data Analytics & Customer Insights at Amyris, where leadership included the establishment of a global analytics team and digital shared services. At Unilever, Marta held the role of Global Director of eCommerce & Customer Experience, focusing on B2B and B2B2C eCommerce growth across 30 countries. Prior to that, Marta directed the B2B eCommerce business for The Coca-Cola Company in North America. Marta's extensive experience includes positions at ANSYS, WESCO Distribution, and other organizations, emphasizing digital marketing, eCommerce strategy, and data analytics. Educational qualifications include an MBA in marketing from Carnegie Mellon University's Tepper School of Business and a B.S. in Electrical and Computer Engineering/International Relations from Carnegie Mellon University.
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