Pierpaolo Bironi

Pierpaolo Bironi is an experienced professional in the field of eCommerce and digital marketing, currently serving as Head of eCommerce at Pettenon Cosmetics since November 2021. Prior roles include Field Manager for Digital Commerce Global at Loacker, where responsibilities encompassed overseeing global B2B and B2C eCommerce and collaborating on commercial strategies. Pierpaolo also held positions as Performance Marketing/Ecommerce Manager at THUN and Digital Analyst Manager at DOING., showcasing expertise in analytics, digital transformation, and performance marketing. With a solid educational background that includes a degree in Engineering from Università degli Studi di Pavia and a recent program in Branding and Marketing Management in the Beauty Industry from Bologna Business School, Pierpaolo has cultivated significant skills in managing digital channels, leading teams, and developing marketing strategies.