Rafael Arcanjo Primo Vieira

Rafael Arcanjo Primo Vieira has a comprehensive background in the automotive industry, with experience in companies such as Peugeot, Stellantis Latam, Citroën do Brasil, and Fiat Chrysler Latin America. Currently serving as the International Market Manager at Peugeot, Rafael oversees brand positioning, product lifecycle, pricing, finance performance, and market share in Latin American markets. With a solid educational foundation in Mechanical Engineering and an MBA in Business Strategy, Rafael brings a wealth of knowledge and expertise to their roles in commercial operations and sales management.