Will Lajoie

Will Lajoie serves as the Vice President of Global Marketing at Pfizer since May 2023, focusing on audience-based marketing strategies for Health Care Providers and Patients. Prior to this role, Lajoie worked at Optum from March 2018 to April 2023, where responsibilities included overseeing customer acquisition and retention in pharmacy and provider marketing. Lajoie's earlier experience includes significant roles at Best Buy, including Senior Director of CRM and Personalization, where strategic CRM and personalization efforts were managed. Educational credentials include an MBA in Marketing from the University of Michigan and a Bachelor of Arts in English Language and Literature from the University of Notre Dame.