Patricia Alberto

Patricia Alberto is a seasoned marketing and communications professional with extensive experience across multiple organizations, including the PGA TOUR, Kerry, and Dell. Currently serving as Director of Marketing and Communications – Americas at PGA TOUR since April 2016, Patricia specializes in developing strategies to enhance audience engagement and expand the fan base. Previous roles include leadership positions in marketing communications for Latin America and Canada, as well as international content management at Kerry. A strong foundation in public relations and marketing is supported by advanced degrees, including an MBA from the University of Florida and postgraduate studies in Marketing from Universidade Estadual de Campinas. Patricia's diverse skill set includes campaign development, audience analysis, and the execution of high-impact communication initiatives.