Alice Roughton

Alice Roughton is an accomplished Global Strategy Director and Corporate Strategy Lead at PHD, focusing on strategic counsel for CHANEL and Porsche since October 2022. With extensive experience in the luxury fragrance and beauty sectors, previous roles include Strategy Director for Samsung and PUIG Luxury Fragrance at Publicis Media, and Creative Strategy Director at Coty, where Roughton led global campaigns across numerous brands. A strategic digital engagement specialist from MEC, Roughton developed content partnerships for major campaigns with Netflix and Vodafone. Roughton's earlier career includes digital marketing strategy at Uber and account management in PR with MK Public Relations, alongside a foundational teaching role with the British Council. Academic credentials include a Bachelor of Arts in Spanish and English Literature from The University of Sheffield, with further education at the University of Valencia and ongoing studies at The Institute of Direct and Digital Marketing.