Bianca Sidelsky

Bianca Sidelsky is a Group Innovation Director at PHD since October 2017, where the focus is on fostering a culture of innovation and creativity across three national offices in South Africa, while also driving continuous growth and learning within strategy and planning teams. Previously, Bianca served as a Strategic and Business Lead for notable clients like SC Johnson and Siqalo Foods, along with VW Group at FNB South Africa from June 2013 to September 2017. Earlier in the career, Bianca held roles such as Senior Media Strategist at Media24, Senior Strategist at Women's Health Magazine, and various positions in sales and advertising at Shape Magazine and Intelligence Publishing. Bianca holds an Honours degree in Creative Brand Management from Vega School and a BA in Graphic Design from Greenside Design Centre.