Lillian Zrim

Lillian Zrim has a strong background in research and marketing, with experience in various roles and industries. Lillian is currently working as the Head of Research at PHD since February 2020. Prior to that, they were the Research & Marketing Manager at OzTAM Pty Ltd from August 2017 to February 2020. Lillian also served as a Strategy Manager at Bohemia Group from July 2016 to February 2017. Lillian has extensive experience in data analysis and insights, having worked at Nielsen in multiple roles such as Associate Director for Custom Media Research, Cross Platform Insights, and Insights and Innovation. Lillian was with Nielsen from April 2011 to July 2016. Before joining Nielsen, Lillian was a Senior Research Manager at Nielsen Online from April 2010 to March 2011. Lillian also held the position of Research Manager, Asia Pacific at Nielsen Online from July 2008 to April 2010. Lillian began their career as a Writer/Contributor at Kluster Magazine from 2006 to 2009. Lillian then joined Network Ten as a Research Manager - Digital Media from June 2002 to July 2008. Overall, Lillian Zrim brings a wealth of experience and expertise in research, marketing, and data analysis to their current role as the Head of Research at PHD.

Lillian Zrim completed a Bachelor of Arts (Communications) with a major in English, Text & Writing and a sub-major in Public Communication from Western Sydney University. Additionally, they also obtained a Certificate III in Advertising from TAFE NSW and a Diploma of Marketing Management, specializing in Marketing, also from TAFE NSW.