Vivien Cheng

Vivien Cheng is a seasoned professional in media operations and marketing with extensive experience across various industries. Currently serving as Global Media Operations Director at PHD since September 2018, Vivien has successfully implemented proprietary media planning systems and acted as a key connector among stakeholders. Prior roles include Senior Manager at Danone Early Life Nutrition, where Vivien led technological projects and digital transformation initiatives, and Product Marketing Manager at WorldVentures, overseeing marketing activities in critical growth markets. Vivien has a strong track record of developing and executing marketing strategies, managing budgets, and engaging diverse stakeholders across multiple companies, including Privé Group, Edipresse Media Asia, and Sassy Media Group. Educational qualifications include professional certificates from prestigious institutions such as MIT and the University of Notre Dame, along with a BA from Marquette University.