Chen Yue

Chen Yue has a diverse work experience in digital marketing and ecommerce. In 2015, they started as a Marketing Trainee at Torcal Autoescuelas y Formación, where they managed social media platforms, conducted competitor analysis, and assisted in content management.

From 2016 to 2016, Chen Yue worked as a Marketing & Finance Assistant at Grupo CYMES, focusing on social media management and strategy, analyzing competitor performance, optimizing website content, and maintaining multilingual versions of the website.

In 2017, Chen Yue joined Laboratorios PHERGAL S.A. as a Digital Marketing Specialist, participating in digital marketing planning, collaborating in marketing campaigns, and supporting international business development.

From 2018 to 2019, they served as a Digital Marketing and Ecommerce Manager at Laboratorios PHERGAL S.A., strengthening the digital marketing strategy, enhancing digital asset development, and optimizing the performance of various platforms.

From 2019 to the present, Chen Yue has worked as the Head of Digital - Global Digital Marketing and Ecommerce at Laboratorios PHERGAL S.A., leading a team and overseeing brand development, digital marketing, ecommerce operations, and data analytics.

In 2020, Chen Yue joined Beauty Business School as an Ecommerce Program Coordinator, co-creating and coordinating the Ecommerce Expert in Beauty Program and mentoring students in ecommerce development.

Overall, Chen Yue has extensive experience in digital marketing, ecommerce management, content creation, social media management, data analysis, and program coordination.

Chen Yue's education history is as follows:

- From 2020 to 2021, Chen Yue attended Esade and obtained a Master's degree in Executive Master in Digital Business.

- In 2016 and 2017, Chen Yue attended IE Business School and completed a Master's Degree in Master in Management with a specialization in Financial Management & Control.

- In 2015 and 2016, Chen Yue attended ESIC Business & Marketing School and obtained a Master's degree in Communications, Advertising, and New Technologies.

- Chen Yue has also completed several executive programs and specialized programs at different institutions, including IE Business School, IESE Business School, Esade, ESIC Business & Marketing School, Beauty Business School, KSchool, ICEX-CECO, and Formación Cámara de Comercio de Madrid. The specific fields of study for these programs include Customer Experience, Commercial Management, Data Science and Visualization for Business, Digital Marketing Strategy, Processes and ROI, Sales Channel Strategy and Retailing, KAM: Building Relationships with Strategic Clients, CRM: Customer Relationship Management, Ecommerce Expert in Beauty, Ecommerce Manager in Amazon and Global Marketplaces, International Ecommerce, International Trade Agent, and Supply Chain Management.

- Chen Yue obtained a Bachelor's Degree in Marketing and Market Research from the Universidad de Málaga, which was completed from 2012 to 2015.

- Chen Yue also participated in a Language Program at the Universidad de Málaga for Spanish Immersion and an Undergraduate Program at Sichuan International Studies University focusing on Spanish, Statistics, and Management.

In addition to the formal education, Chen Yue has obtained several certifications in various fields. These certifications include Microsoft Certified: Azure Fundamentals from Microsoft, The Complete 2021 Web Development Bootcamp: HTML, CSS, Javascript, Node, React, MongoDB, and Frameworks. from Udemy, Ecommerce Certifications related to store management, paid traffic, SEO, content, deals, customer service, AI chatbot, and business intelligence from Alibaba Group, Advertising Certifications in various domains from Amazon, Freedom Ticket Certificate: How to sell on Amazon from Helium 10, Certificate: SQL - MySQL for Data Analytics and Business Intelligence from Udemy, Digital Transformation & Livestream Marketing for B2B from Alibaba Group, Inbound Marketing Certificate from KSchool, Learning Path: Improve Your Tableau Skills from LinkedIn, Data Analyst with Python Track from DataCamp, Digital Marketing Certificate in various domains from SEMrush, Google Analytics Academy certifications in power users, tag manager, and data studio, Hootsuite Certification in Social Marketing, Programmatic Advertising certifications in search, display & video, campaign, creative, and analytics from Google Marketing Platform, Marketing Certification in content, email, and inbound from HubSpot, Certified Blockchain Expert from Blockchain Council, Introduction to FinTech from The University of Hong Kong, SEM Certification in search, display, video, mobile, shopping & measurement from Google Ads, Bloomberg Market Concept from Bloomberg LP, and Microsoft Excel II: Advanced Data Analysis from IE Business School.

Note: The specific months for obtaining some certifications are not provided.