Tucker Taylor

Tucker Taylor is the VP of Growth Marketing for the Philadelphia 76ers. Prior to their current role, Tucker served as the Chief Marketing and Growth Officer for Mixbook from May 2015 to June 2020. In this role, Tucker was responsible for brand and brand partnerships, acquisition and retention marketing, product and product development, customer experience, design, and volume sales. Under Tucker's leadership, Mixbook saw impressive profit and revenue growth.

Prior to Mixbook, Tucker was the Senior Director of Online Marketing for Rocket Lawyer from September 2013 to May 2015. In this role, Tucker directed growth marketing initiatives through a coordinated program of customer acquisition and conversion rate optimization. Tucker increased customer acquisition efficiency with a balanced mix of SEM, SEO, Display and paid social campaigns. Tucker also improved customer adoption via an aggressive A/B testing program that optimized user experience and conversion rates.

Tucker has a proven track record in driving brand leadership, customer acquisition, product and revenue growth. Tucker is an expert in helping maturing companies establish strong marketing, growth and product organizations.

Tucker Taylor has a BA in Mathematics from Dartmouth College and an MBA in Marketing from Duke University - The Fuqua School of Business. Tucker also has a master's degree in business administration from Medfield High School.

Tucker Taylor reports to Brittanie Boyd, SVP, Marketing. Some direct reports include Gina Marzucco - Manager, Email Marketing, Zeldrick Martin - Senior Manager, Paid Media, and Clarisa Kirk - Senior Director, Digital Marketing. They are on a team with Kyra Wozniak - Marketing Coordinator, Josie Snyder - Social Responsibility Coordinator, and Greg Sacidor - Manager, Marketing Operations.