Lauren Baideme

Senior Director Of Growth Marketing And Operations at Greenhouse

Lauren Baideme has a diverse work experience spanning various roles and industries. Lauren started their career in education as an Educational Professional with Teach For America, where they taught writing, reading, and math to third-grade students.

Afterwards, Lauren worked as an Administrative Support Intern and later as a Housing Counselor and Project Manager at the NYS Office for People with Developmental Disabilities, Office of Housing Initiatives and Supports. In this role, they provided housing counseling, coordinated grant applications, and supervised interns.

Lauren then joined eChalk as a Marketing Coordinator and later as a Marketing Manager. Lauren played a key role in improving the marketing team's efforts through lead management, demand generation, social media, and content marketing programs.

Lauren then transitioned to Bizo, a B2B data management and targeting technology company, and was later acquired by LinkedIn. While at Bizo and LinkedIn, Lauren served as a Marketing Automation Consultant, Senior Marketing Automation Consultant, and Manager of Marketing Automation Consultants. Lauren worked closely with marketers to develop campaign strategies, provided training on optimizing campaigns, and contributed to cross-functional projects.

Lauren also gained experience as a Director of Marketing Solutions Architect for ENT Accounts at Radius Intelligence, where they supported prospecting efforts and integrated the Radius platform into marketing and sales stacks.

Prior to their current role, Lauren was a Marketing, Co-Founder at Qwill, an early-stage FinTech startup that focused on estate planning for the cloud generation.

Currently, Lauren is the Senior Director of Growth Marketing and Operations at Greenhouse Software. In addition, they previously held the role of Director of Digital Marketing and worked as a Demand Generation Consultant for the company.

Throughout their career, Lauren has demonstrated expertise in marketing strategy, operations, demand generation, and sales enablement. Lauren has a track record of driving growth and improving business outcomes.

Lauren Baideme attended New York University from 2004 to 2008 where they earned a Bachelor of Arts (B.A.) degree. During their time at NYU, they studied Psychology, Journalism, and Dramatic Literature. Afterward, in 2010 to 2013, they pursued further education at LIU Post and obtained a Master of Library and Information Science (MLIS) degree, specializing in Library and Information Science. In 2018 to 2019, they attended the Smartly Institute and completed a Master of Business Administration (MBA) degree. It is mentioned that Lauren Baideme holds a certification as a Marketo Certified Expert from Marketo, however, no specific information is provided regarding when they obtained this certification.

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Timeline

  • Senior Director Of Growth Marketing And Operations

    March, 2022 - present

  • Director Of Digital Marketing

    December, 2019

  • Demand Generation Consultant

    July, 2019