Diego Alvarado Castañeda

Diego Alvarado Castañeda is an experienced professional in customer relationship management and business intelligence, currently serving as CRM Lead at Philip Morris International since August 2022. Previously, Diego held various roles including Sub Gerente CRM & Lealtad at Office Depot, where responsibilities included campaign management and dashboard creation, and Customer Engagement Supervisor at MetLife, focusing on KPI optimization and statistical analysis. Additional experience comprises positions such as Incentives Coordinator at Avon and Business Intelligence Consultant at Grupo Patanegra S.A de C.V., highlighting skills in market strategies and cost optimization. Diego's educational background includes multiple diplomaturas in Economics, SQL Programming, and Business Intelligence from esteemed institutions such as Universidad Nacional Autónoma de México and Universidad del Valle de México, along with a degree in Actuaría.