Karolina Łoboda

Karolina Łoboda has extensive experience in digital marketing, customer experience, and CRM within prominent organizations such as Philip Morris International and Nestlé Nespresso. Currently serving as a Digital Channel Experience Manager at Philip Morris International since February 2017, Karolina has a strong focus on eCommerce, personalization, and conversion rate optimization. Previous roles include Customer Experience & Programs Manager and Digital Manager, where responsibilities encompassed product vision development, agile project management, and customer data governance. At Nestlé Nespresso, Karolina contributed to brand loyalty and awareness through strategic CRM initiatives and direct marketing efforts. Educational accomplishments include a Bachelor of Arts in International Relations from Uniwersytet Civitas and a postgraduate degree in Sales and Customer Value Management from SGH Warsaw School of Economics.