Andrea Hofer

Andrea Hofer is an experienced professional in social media management with a strong background in strategic vision and optimization of global social media content. Currently serving as Senior Global Social Media Manager at Philips since April 2016, Andrea oversees both paid and organic social media campaigns and manages COVID-19 crisis communications. Previous roles include Head of Community & Social Media at Groundspeak, where Andrea led a team managing communication for a global community of over 10 million, and Senior Community Manager at Banyan Branch, developing social media strategies for various brands. Andrea's early experience includes positions at Microsoft, Paula's Choice, and the Association of American Educators, complemented by a Master’s degree in Political Science and a Bachelor’s degree in Economics from Florida State University.