Physician's Weekly
Allison Scerbo, ELS(D), MWC, currently serves as a Medical Editor at Bionical Solutions since September 2023, where responsibilities include developing editorial processes and mentoring on best practices in medical writing. Since March 2023, Scerbo has also been a Contributing Editor at Haymarket Media Group, reviewing medical news articles and ensuring adherence to editorial standards. Additionally, Scerbo founded Armored Quill, an independent editorial service for health and medical editing. Previous roles include Medical Copyeditor at Physician's Weekly and Copyeditor at McGraw Hill, where contributions involved extensive collaboration on medical texts and editorial revisions. Scerbo's extensive experience encompasses a range of editorial and content development roles across various medical and health-focused organizations, with a strong emphasis on quality assurance and regulatory compliance. Scerbo holds a BA in Journalism from Ithaca College.
Physician's Weekly
Physician’s Weekly began as a trusted source of medical information and insights for healthcare providers at the point of care. We have the largest opt-in network of 40K hospital and practice locations with content reaching 480K unique HCPs. PW pushes beyond the point of care, by capturing 750K target physicians in over 20 specialties through digital outreach. Doctors also trust PW to educate their patients. With new products and innovations in both the waiting room and exam room, Physician’s Weekly offers a complete omnichannel network for impactful marketing results.