Frank Braillard

Frank Braillard is the Chief Commercial Officer at Piaget since September 2023, serving on the Maison Executive Committee and overseeing international business. Prior experience includes managing director roles at Vacheron Constantin and Ermenegildo Zegna Group, where responsibilities involved expanding boutique networks, enhancing e-commerce strategies, and improving sales and profitability through innovative marketing and customer retention initiatives. Frank's career also encompasses significant positions at Moët Hennessy, where strategic brand developments and organizational restructuring were pivotal, as well as various marketing roles across Europe and Asia. Educational credentials include an MBA in Marketing and Finance from Georgia College & State University and a Management Acceleration Program at INSEAD.