Barbara Trotta

Barbara Trotta is an experienced communication and creative innovation specialist currently serving as a Senior Storyteller for the Moto Guzzi Museum at Piaggio Group since May 2008. Trotta leads the communication strategy for the museum, focusing on intertwining corporate heritage with contemporary art and industrial tourism. Additionally, Trotta has contributed as a Senior Content Strategist, Digital Press Officer, Web Communications & Social Media Specialist, and various roles overseeing brand communication, media relations, and content strategy for Vespa and Moto Guzzi. Educationally, Trotta holds an Executive Master in Social Media Marketing & Web Communication from Scuola di Comunicazione IULM, along with degrees from IULM University and a high school diploma in Foreign Languages and Literatures.