Marco Franzosi

Go-to-market Coordinator EMEA & Americas at Piaggio & C SpA

Marco Franzosi is an experienced Go-to-Market Coordinator for Piaggio Group, overseeing business plans and market analysis for new products across the EMEA and Americas regions since June 2023. Previously, Marco served as a Product Trade Marketing Specialist at Bridgestone EMIA and held various roles in sales and marketing within the automotive industry, including e-Mobility Sales Manager at MV Agusta and Product Marketing Manager for motorcycles at Piaggio. With a strong background in sales network development, marketing strategies, and product lifecycle management, Marco has contributed to successful product launches and market expansions while mentoring team members. Marco holds a degree in Marketing, Corporate Communication and Global Markets from Università degli Studi di Milano-Bicocca.

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Piaggio & C SpA

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Piaggio & C SpA is an Italy-based company engaged in the manufacture of motor vehicles. Piaggio & C SpA is a parent of Piaggio Group and focus on production of two-wheeler motor vehicles. The Company's product range includes scooters, mopeds and motorcycles from 50cc to 1, 400cc type marketed under the Piaggio, Vespa, Gilera, Aprilia, Moto Guzzi, Derbi and Scarabeo brands. Piaggio & C SpA operates in the three- and four-wheeler light transport sector with its Ape, Porter and Quargo ranges of commercial vehicles. Additionally, the Company produces spare parts and accessories for motor vehicles. The Company provides research and development activities for its vehicles and engines in the production units in Pontedera and Noale, among others. The Company operates in the domestic market and internationally through its subsidiaries, including Aprilia Brasil Industria de Motociclos SA, Aprilia Racing Srl, Piaggio Vespa BV, Piaggio France SAS and National Motor SA, among others.


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Headquarters

Pontedera, Italy

Employees

5,001-10,000

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